The Development of Animated Mascot for 47th Thailand National Sports University Games

Abstract

The purpose of this research was to develop and study the results of the use of animated mascot in the 47th Thailand National Sports University Sports Competition totaling 45 pieces. The characters have cute and bright personalities. Easy to remember Attract attention, have a comfortable backdrop. There is an interesting presentation. It is appropriate to publish it through the website or social media. In the study of the results of use, the satisfaction and perception of the benefits of the animated mascot were evaluated by a sample of 538 people with an online questionnaire. In particular, the accuracy is appropriate in expressing the meaning of each sport. Uniqueness creates recognition. It is attractive and beautiful. It helps to communicate more effectively about sports events. It can be used in each sport where the competition is held, and really profit from this animated mascot. It was also discovered that, with a significant difference at.05, the satisfaction levels of the two genders with the aesthetics of the animated mascot varied. The animated mascot usage and pleasure at.05 fluctuate significantly depending on state and type of job.