Motion graphic design opening Title sequence of the Korean series on Netflix

Abstract

This qualitative research examines the design of motion graphics for Title sequences in Korean series on the Netflix platform, focusing on analyzing graphic styles and motion techniques that significantly contribute to creating a strong first impression for viewers. The research involves qualitative analysis of 100 Title sequences from Korean series. The findings reveal that Flat Design and Material Design are the most popular graphic styles due to their simplicity and vivid colors, enhancing smooth transitions such as Linear Move and CUT Transition. In contrast, Realistic Design and 3D Graphics are commonly used for depth and complexity, often accompanied by techniques like Dolly In and Transform Transition. Additionally, the use of Sans Serif and Serif fonts reflects clarity and modernity, aligning well with the themes of the series.

This study highlights that motion graphic design is not merely an aesthetic enhancement but also a crucial tool for establishing the series' identity and effectively connecting viewers to its content. The research findings can be adapted to design Title sequences for Thai series, emphasizing motion techniques that resonate with the storyline and modern design principles. This approach aims to enhance the competitiveness of Thai series in the global market and meet the demands of digital-era audiences.