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作者

  • Ntapat Worapongpat Center for Knowledge Transfer, Technology, Community Innovation, Entrepreneurship, Tourism and Educational Administration
  • Rungtiva Choothong Faculty of Business Administration Rajamangala University of Technology Rattanakosin

关键词:

Digital marketing management, Sustainable cultural tourism

摘要

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参考

Afrina Yasmin, Sadia Tasneem, Kaniz Fatema (2015) Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. International Journal of Management Science and Business Administration. 1(5),69-80.

Alexander, Lucy. (2020). The Who, What, Why, & How of Digital Marketing. Retrieved March 20, 2020, from https://blog.hubspot.com/marketing/what-is-digital-marketing

Bangkok Design today/Marketing Room, digital media publication. Retrieved August 18, 2019, from http://www.bangkokgraphic.com/ digital media publication

Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Boston: Pearson.

Bryman A., Bell E. (2011). Business Research Methods. third ed. New York: Oxford University Press.

Campbell, Ruth (2014) A Framework for Inclusive Market System Development, LEO brief. USAID; Ripley, M. and Nippard, D. (2014) Making Sense of Messiness, Kathmandu and Durham: SAMARTH; M4P Operational Guide 2 ed (2014). The Springfield Centre.

Community Development Department. Ministry of Interior, Thai Tambon OTOP Ban Nong Khao [Online URL: http://www.thaitambon.com/otopvillage/141209082312 ] accessed on August 7, 2562.

Editorial (2012), the Public Post, Pha Khao Ma, the Multi-Color Loincloth. Retrieved August 7, 2019, from https://www.publicpostonline.net/4487.

James, Rick (2002), People and Change, Exploring Capacity-Building in NGOs, INTRAC NGO Management and Policy Series No. 15.

Locket, Asia R. (2018). Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses. Retrieved March 20, 2020, from https://scholarworks.waldenu.edu/dissertations

Conley, Megan. (2019). Facebook Marketing. Retrieved March 25, 2020, from https://www.hubspot.com/facebook-marketing

Souvenir, Packaging Development Retrieved August 18, 2020, from https://souvenirbuu.wordpress.com/development/packaging

Thailand Tour Info, Thai-tour, Kanchanaburi. Retrieved August 7, 2019, from https://www.thaitour.com/history/tour.com/history/Kanchanaburi

United Nations Committee of Experts on Public Administration (2006). “Definition of basic concepts and terminologies in governance and public administration” United Nations Economic and Social Council. [Online URL : Council.http://bit.ly/2cclKYD] accessed on March 8, 2020.

Vassileva, Bistra (2014) Marketing Education: Building Capacity beyond Competencies. [Online URL: https://www.researchgate.net/publication/269630883_Marketing_Education_Building_Capacity_beyond_Competencies] accessed on March 8, 2020.

Wilson, R. D. (2010). Using clickstream data to enhance business-to-business web site performance. Journal of Business & Industrial Marketing, 25(3), 177-187.

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已出版

2022-04-18

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Worapongpat, N., & Choothong, R. (2022). -: -. วารสารวิชาการนวัตกรรมสื่อสารสังคม, 9(2), 124–131. 取读于 从 https://so06.tci-thaijo.org/index.php/jcosci/article/view/246699

期

卷 9 编号 2 (2021): กรกฎาคม-ธันวาคม 2564

栏目

บทความวิจัย

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บทความทุกบทความที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของวารสารวิชาการนวัตกรรมสื่อสารสังคม มหาวิทยาลัยศรีนครินทรวิโรฒ