Sustainable Management of Mudmee Silk Patterns

Abstract

The objectives of this research article were 1) to study the management of Mudmee silk patterns in Khon Kaen Province; 2) to study factors affecting the sustainable management of Mudmee silk patterns in Khon Kaen Province; and 3) to present guidelines for sustainable management of Mudmee silk patterns in Khon Kaen province. This research was a mixed methods research. It was carried out in 2 phases: Phase 1 was a quantitative research. The researcher collected data from 340 samples using structural equation model analysis with a statistical package to verify the validity of the conceptual framework of research with statistical packages; Phase 2 was a qualitative research. A field study was conducted by means of in-depth interviews with 20 key informants to confirm the model after quantitative data analysis. The results of the research were as follows: 1) management of Mudmee silk patterns in Khon Kaen province, overall was at a high level ( = 4.10, S.D.= 0.576) and the average sort descending order was as follows: integration of all sectors to promote development, increasing the value of Mudmee silk products in marketing, creation of successor weavers, and the creation of Mudmee silk innovation; 2) factors affecting sustainable management of Mudmee silk patterns in Khon Kaen Province found that the inspection results were consistent with the empirical data (Chi-Square = 123.37, df = 110, p-value = 0.181 RMSEA = 0.018). Sustainable management of Mudmee silk patterns was associated with purchasing power of consumers = 0.88, Mudmee silk product creation = 0.80, local knowledge = 0.85, and community context = 0.75; and 3) sustainable Mudmee silk pattern management guidelines in Khon Kaen province based on the community context, local wisdom, creation of unique and modern Mudmee silk products, and promotion of marketing to create demand for consumers.