The Development of Gamification-Based Learning Activities Using Line Official Loyalty Cards to Promote Learning Motivation for 9 Graders: Application Designing and Developing

Abstract

The purposes of this research article were 1) to develop a gamification learning activity with a loyalty card in the line official to promote learning motivation; 2) to study the learning motivation of of Mathayomsuksa 3 students while learning with gamification learning activities with a loyalty card in line official; 3) to study design skills and develop an application,  using research and development processes with the sample group, namely, Mathayomsuksa 3 students of  Naresuan University Secondary Demonstration School, academic year 2022, amounting to 35 people from the population used in the research, totaling 255 people. The research tools were 1) Gamification learning activities with loyalty cards in line official; 2) suitability assessment form for learning activities; 3) learning motivation assessment form; 4) assessment form of design skills and application development, including 4.1) observation form of design skills and application development; 4.2) evaluation form of application design and development. The research method consisted of 3 steps: 1) developing a gamification learning activity with a loyalty card in line official; 2) bringing learning activities to experiment with the experimental group to study the feasibility of implementing the activities; 3) bringing learning activities to try it out with a sample group. The results of the study revealed that 1) the level of suitability of the gamification learning activities with point cards in line official was at the highest level (  = 4.88, S.D. = 0.26); 2) the study motivation of the sample group as a whole showed that the average level of study motivation was at a high level ( = 4.24, S.D. = 0.91); 3) application design and development skills were good level ( = 2.69, S.D. = 0.47) and the quality level of application development design work was at a high level ( = 4.18, S.D. = 0.82).