Guidelines for Organizing Blended art Activities to Promote Local Identity Appreciation of Creative Travelers

Abstract

The purposes of this research article were to study patterns and to present guidelines for designing blended art activities that promoted the appreciation of Thai folk art identity for creative tourists. It was a survey research by collecting data from interviews and surveys of 5 art activity management experts, 100 tourists, and 5 examples of folk art activities. There should be an aim or purpose in terms of feeling and skill that arose. Data analysis was percentage. Content analysis found that the pattern and design guidelines for art activities should have an aim or purpose in terms of feeling and skill aspect that arose. On the application of folk art works in everyday life, activity content included presentation of appearances, origins, beliefs, interesting stories and learning and experimenting with traditional methods. Guidelines for organizing activities should be a set of activities that can be learned by yourself that were not too difficult. The time spent was about 30 minutes to 1 and a half hours. The process started from the first step, observing the physical characteristics, source of production, learning stories, legends about folk art. As for the practical activities, it was to create works in each step and the conclusion steps were reflection and exchanges of opinions linking to the values of folk art that should be promoted, namely feeling and use aspect, source story content aspect, faith aspect and physical beauty aspect. Teaching materials should have both digital platform and social media platform integrated with printed media, show clear steps to do activities. They should be categorized to avoid confusion and appropriate for all ages. Measurement and evaluation should be both online and on hand, focusing on evaluating the happiness that arose and apply knowledge. It shouldn't make you feel like you were being tested. It can be measured before doing during and after the activity.