Development of Digital Media to Publicize Undergraduate Courses at Naresuan University

Abstract

The objectives of this research article were 1) to develop digital media to publicize the undergraduate courses at Naresuan University; and 2) to study the satisfaction of those who used digital media to publicize the undergraduate courses at Naresuan University. The sample group included students and public who used the development of digital media to publicize the undergraduate courses at Naresuan University. Yamane table was used at the error level of 5%, totaling 222 people who were randomly selected by accidental sampling. The research instruments were 1) digital media to publicize the undergraduate courses at Naresuan University. and 2) website page to publicize the undergraduate courses at Naresuan University, 3) satisfaction assessment form of digital media users to publicize the undergraduate courses at Naresuan University. The statistics used in data analysis were mean and standard deviation. The research results found that 1) the results of the assessment of the quality of digital media to publicize the undergraduate courses at Naresuan University consisted of 1.1) the results of the assessment of the quality of the content of digital media to publicize the undergraduate courses at Naresuan University were at a very good quality level ( = 4.77, S.D. = 0.29), and 1.2) the results of the assessment of the media quality of digital media  to publicize the undergraduate courses at Naresuan University were at a very good quality level ( = 4.75, S.D. = 0.43), and 2) the results of the analysis of the satisfaction of digital media users to publicize the undergraduate courses at Naresuan University were at a very good quality level ( = 4.52, S.D. = 0.61).