Management for selling products in public areas According to the sangahavatthu of Kamphaeng Phet municipality, Kamphaeng Phet province.

Abstract

The objective of this research aimed to present the guidelines for selling products in public areas according to Sangahavatthu of Kamphaeng Phet Municipality, Kamphaeng Phet Province. This study was a mixed methods research between quantitative and qualitative research.  A questionnaire was distributed with a confidence value of .958 to a stratified randomized sample. The data were collected from a sample of the population aged 18 years and over living in Kamphaeng Phet Municipality. Kamphaeng Phet Province consisted of 395 people out of a total population of 29,074 people. The statistics used in the research were frequency, percentage, mean, standard deviation and Pearson's correlation coefficient. Whereas, qualitative research used in-depth interviews with 20 key informants selected by purposive sampling and using descriptive content analysis techniques. The results of the research revealed that the guidelines for selling products in public areas according to the Sangahavatthu of Kamphaeng Phet Municipality, Kamphaeng Phet Province consisted of 1) on the side of planning, all sectors should participate in the meeting, jointly thinking, planning, setting visions, policies, objectives to propose guidelines; 2) on the side of operation, officers and operators should use polite manners and speech to communicate in a reasonable manner; 3) on the side of audit, there should be a compromise, step-by-step approach, i.e. verbal warning. issue a reminder and if there was a repeated offense, there would be a fine comparison and increased according to the number of repeated offenses; and 4) on the side of revision, there should be a promotion of knowledge, activity exchange among groups, study tour in different areas to develop the potential of officers for working and entrepreneurs to develop knowledge.