THE PROMOTION OF THE USE OF ONLINE MEDIA IN THE ADMINISTRATION OF THE SANGHA IN CHUM PHAE DISTRICT, KHON KAEN PROVINCE

Abstract

The purposes of this research were: 1) to study the level of promotion of online media use in the administration of the Sangha Chum Phae District, Khon Kaen Province; 2) to compare the level of promotion of the use of online media in the administration of the Sangha Chum Phae District; 3) to study the problem and suggestions for promoting the use of online media in the administration of the Sangha in Chum Phae District according to the Yonisomanasikāra principle. This study was carried out by means of mixed-method research. The sample consisted of 230 monks and 10 key informants. The tools used were a questionnaire and an interview form. The obtained data were analyzed using a social science software package and contextual content analysis. The research results were as follows: 1) The overall level of promotion of online media use in the administration of the Sangha Chum Phae District, Khon Kaen Province was at a high level (X̅=3.52). The highest mean value was seen in the aspect of online media usage policy (X̅=3.86), followed by the information perception process (X̅=3.56), the application of the Yonisomanasikāra principle (X̅=3.52), the impact of the receiver (X̅= 3.34), and the aspect with the lowest mean was the media consumption behavior (X̅=3.33), respectively. 2) The comparative results of the level of promotion of using online media in the administration of the Sangha in Chum Phae District, Khon Kaen Province suggested that the monks with different ages, ordination years, and administrative positions participated in promoting the use of online media in the administration of the Sangha in Chum Phae District, Khon Kaen Province differently at the statistical significance level of 0.05, and the monks with different educational levels indifferently promoted the use of online media in the administration of the Sangha. 3) Suggestions for promoting the use of online media in the administration of the Sangha, Chum Phae District, Khon Kaen Province according to the Yonisomanasikāra principle were that the monks should know how to consider and raise doubts about the received information. They should consider an algorithmic approach to searching for information, the problem of errors in responding to the work of the monks through online media, and the state of the problem that is driving up the use of online media.