Developing the Potential of Technology Entrepreneurs with Applications to Enhance the Marketing and Distribution of Products Made from"Local Plants" to Promote the Basic Economy Chaiyaphum Province.

Abstract

The purposes of this research are 1) to study the problem conditions and guidelines for developing innovative application training to enhance marketing. Selling products from “native plants” to promote the grassroots economy in Chaiyaphum Province The basic economy of Chaiyaphum Province The samples used in this research were community leaders, local wisdom. Marketing specialists, the public, parents, teachers/personnel/executives, monks and product buyers (tourists, interested persons), the local plant network group Chaiyaphum Province and one network of targeted villages was selected as a village that has the potential for personnel in planting local crops along with Chaiyaphum Province. And at the same time, the community is undergoing high social change. The research results are as follows.

The results of the study of problems and guidelines for developing innovative application training to enhance marketing distribution of products from "Native plants" to promote the foundation economy of Chaiyaphum Province Problems and guidelines for training innovation development of the Nyah-Kur ethnic group were found. It was found that the current problem of the group is to expand the customer group. Want to find a market to expand orders even more There is no product publicity as it should be. From the discussions and group discussions, it was concluded that the development of innovative training applications to enhance the market. Selling products from “native plants” using the Facebook page as a tool to sell products from “native plants” of the Nyah-Kur ethnic group.

Results of training entrepreneurs using technology to create a career in selling online products to enhance the market for entrepreneurs selling products from “native plants” to promote the grassroots economy in Chaiyaphum Province. It was found that from the analysis of the satisfaction of 20 entrepreneurs to the training on the use of technology to create a career in online sales, the trainees were satisfied with the overall satisfaction at the highest level (X̅  = 4.54) When considering each aspect, the first three averages were knowledge application with an average of 4.66, the highest level, followed by lecturer, an average of 4.52, the highest level. and location/time/food/public relations average 4.48 high level respectively