NETWORK OF FARMERS PRODUCING AND SELLING DRIED LONGAN WITHOUT MIDDLEMEN IN THE AREA OF SANPHAHEANG, MAKHUEACHAE, MUEANG DISTRICT, LAMPOON PROVINCE

Abstract

The purpose of this research were 1) to study the community context and the development of the dried longan producer network, the distribution participation process of network and 2) to study the outcome of the network’s activities at Sanphaheang, Makhueachae, Mueang district, Lampoon province. The research methodology is qualitative with 20 members of Sanphaheang farmers participated in the research. The research tool was interview form, group discussion guidelines and the research results found that

1. Ban Sanphahiang community have appropriate natural resources and social capital for the development of the community economy. Produce and process longan by drying found that the problem of fresh and dry longan with a depressing price. Being taken advantage of by the middleman representing Lhong, China. Longan producers build networks together based on the member’s participation to solve problems. Since longan production management marketing, including direct sales to consumers.
2. The effect of building a network of producers of dried longan without a middleman of farmers at Ban Sanpahiang, Makhuea Chae Subdistrict, Mueang District, Lamphun Province, it was found that the merger was a network of distributors without a middleman. The results are: 1) Develop products with quality standards. 2) Strengthening the network of dried longan farmers 3) Develop a balanced and fair community economy. Accepted All parties are satisfied with the prices they sell.