An Integrated Model of Buddhist Propagation in the Digital Age

Abstract

This research article aimed to: 1) study methods of disseminating Buddhism in the digital age 2) integrate the dissemination of Buddhism in the digital age and 3) present an integrated model of Buddhist dissemination in the digital age. This research is qualitative, collecting data from relevant documents and in-depth interviews with 15 key informants selected purposively. The data were analyzed using descriptive content analysis.

The research found that:

1. Methods of disseminating Buddhism in the digital age include using social media and digital technology as the main tools for communicating Dhamma, such as Facebook, YouTube, and TikTok, to reach people quickly. Content is created in various formats to enhance learning through online media.
2. The integration of Buddhist dissemination in the digital age emphasizes creative integration, including holistic dissemination integration, integration aimed at practical application in real life, and integration through modern communication technology.
3. The integrated model of Buddhist dissemination in the digital age includes using modern technology for effective communication, creating engaging social media content that encourages participation, developing websites and blogs to communicate information, organizing online seminars to exchange experiences, using English to reach people worldwide, and maintaining the accuracy and appropriateness of content to preserve the essence of Buddhism.