Ditthadhammikattha-Based Cultural Tourism Management Strategy in Loei Province

Abstract

This research article aimed to: 1) Study cultural tourism management based on the principles of Ditthadhamikatthaprayojana (the Four Principles of Present Welfare) in Loei Province; 2) Analyze strategies for cultural tourism management; and 3) Propose strategies for cultural tourism management. This study employed a mixed-methods research approach, focusing on three target districts in Loei Province: Dan Sai, Chiang Khan, and Na Haeo. The research sample was divided into two groups: 1) 400 tourists and 2) 15 local stakeholders, including monks and community members involved in tourism management within the study areas. The research instruments consisted of questionnaires, interview forms, and focus group discussion guides. The statistics used for data analysis included percentage, mean, and standard deviation.

          The research found that:

1. The study of cultural tourism management based on the principles of Ditthadhamikatthaprayojana in Loei Province indicated that the province possesses outstanding cultural tourism potential in terms of traditions, ways of life, local wisdom, religion, and cultural learning resources. Significant examples include the Phi Ta Khon Festival in Dan Sai District, the Phasart Loi Khro Festival in Chiang Khan District, and the Flower Float Procession Festival in Na Haeo District.
2. The analysis of cultural tourism management based on the principles of Ditthadhamikatthaprayojana in Loei Province revealed four key dimensions: (1) knowledge provision, (2) conservation skills development, (3) participation enhancement, and (4) management and administration, all of which contribute to driving Loei Province toward becoming a sustainable regional hub for cultural tourism.
3. The proposed strategies for cultural tourism management based on the principles of Ditthadhamikatthaprayojana in Loei Province comprised three major components: (1) vision, (2) mission, and (3) strategic implementation based on the KSPM Model.