The Development of Jigsaw Technique Learning Activities on Business Marketing and Writing Business Plans Business and Entrepreneurship Subjects of Vocational Certificate Students, Year 1

Abstract

The objectives of this research were to: 1) study problems and guidelines
for organizing learning activities on business marketing and writing business plans, 2)
vocational certificate students to develop learning activities on marketing for business and writing business plans, 3) compare the knowledge, comprehension and business plan writing abilities and 4) study the satisfaction of first year vocational certificate students who learn by using learning activities. This research It is quantitative research, target group used Twenty students in the 1st year vocational certificate, Udon Thani Technical College. The tools used in this research consisted of (1) a cooperative learning activity plan, jigsaw technique, (2) a cognitive test, (3) a model. Measures your ability to write marketing and business plans (4) Satisfaction questionnaire learned with a cooperative learning activity using a jigsaw technique on business marketing and business plan writing. Business and Entrepreneurship of 1st year vocational certificate students. Statistics used in hypothesis testing.
The results of the research were as follows:
1. Problems and guidelines for organizing learning activities on marketing for businesses and writing business plans. It was found that students have different learning backgrounds. Therefore, learning activities should be organized. Using cooperative learning activities using the jigsaw technique.
2. Learning activities on business marketing and business plan writing. For students at the 1st year vocational level, the efficiency is 83.00/82.00, which meets the specified criteria, which is 80/80.
3. Students in the 1st year vocational certificate who received a learning management on marketing for business and writing a business plan. have knowledge, understanding and ability to write business plans higher than normal classrooms It was statistically significant at 0.05.
4. First year vocational students' satisfaction with the Jigsaw technique cooperative learning activity on Marketing for Business and writing a business plan Business and Entrepreneurship at the highest level.