Translation and a Study on Guidelines for Promoting the Image of Chinese Public Signs in Phuket

Abstract

The present study aims to: 1) analyze translation errors and their causes in Chinese public signs in Phuket, 2) assess attitudes of Chinese tourists and Thai entrepreneurs toward these signs, and 3) propose translation guidelines for improvement. Data collected from 100 Chinese public signs in Phuket, categorized as informative, cautionary, or mandatory, were analyzed based on Duangta Supon (1998)'s error types and Supannee Pinmanee (2012)'s error causes. Additionally, interviews were conducted with 10 Chinese tourists and 10 Thai entrepreneurs.

          Key findings include:

1. 1. Misinterpretation errors were the most prevalent, followed by incorrect word selection and under-translation. These errors were linked to inappropriate translation methods, a lack of translation principles understanding, indiscriminate use of translation tools, and deficient quality evaluation mechanisms.
2. 2. Most Chinese tourists and Thai entrepreneurs could grasp the core meanings of these errors, suggesting the need for an increase in Chinese signs and meticulous proofreading.

          3. Proposed guidelines encompass the careful selection of translation techniques, continuous language learning, judicious use of tools, expert validation of drafts, and necessary adjustments. These guidelines are intended to enhance the quality of Chinese public signs and are supported by relevant references and information.