Data Storytelling in Library
DOI:
https://doi.org/10.64798/tlabulletin.v69i1.281001Keywords:
Data, Storytelling, LibraryAbstract
Data storytelling is the presentation of large amounts of information to make it easy to understand and get the message across in a short period of time. The objective of data storytelling is to enhance the value of existing data, allowing the receiver to understand what is being communicated, including the thought process of the presenter, leading to decisions that benefit the organization in developing products and services, solving problems and improving operations, as well as connecting data and communicating within the organization. This article presents the meaning, importance, elements of data storytelling, the process of telling data stories, using data storytelling, using data storytelling in libraries. And an example of transforming the presentation into a data storytelling that shows immediate insights when visualized.
Downloads
References
Board of Trustees of University of Illinois. (2011). Data storytelling toolkit for librarians. University of Illinois at Urbana-Campaign. https://www.imls.gov/sites/default/files/project-proposals/re-250094-ols-21-full-proposal.pdf
Buraphadeja, V. (2022). Data Storytelling in Marketing. Bangkok: Shortcut Amarin Printing.
Buraphadeja, V., & Osothsilp, A. (2020). Complete report on analysis of differences in political ideas and attitudes between populations of different ages. King Prajadhipok's Institute. https://www.kpilib.com/flippdf/kpib30421/kpib30421.html#p=1 [In Thai].
Davenport, H. (2015). Why data storytelling is so important—and why we’re so bad at it. Deloitte Insights. https://www2.deloitte.com/us/en/insights/topics/analytics/data-driven-storytelling.html
Digital Government Development Agency. (2023). Where do the taxes go?. Digital Government Development Agency (Public Organization) (DGA). https://govspending.data.go.th/dashboard/4#/hash/bb [In Thai].
Dykes, B. (2016). Data storytelling: The essential data science skill everyone needs. Forbes. https://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/sh=2fde6c1c52ad
Featuring_tae. (2022). What is data driven storytelling? Why do marketers need to know it?. Growfox. https://www.growfox.co/what-is-data-driven-storytelling/ [In Thai]
Gillis, A., & Laskowski, N. (n.d.). Data storytelling. TechTarget. https://www.techtarget.com/searchcio/definition/data-storytelling
Hancock, G. (2022). Data storytelling : how to inspire & convince with data. CXL. https://cxl.com/blog/data-storytelling/#h-what-is-data-storytelling
JCU Online Blog. (2022). The importance of data storytelling. James Cook University. https://online.jcu.edu.au/blog/the-importance-of-data-storytelling
Krieb, D. (2011). Academic library directors' perceptions of joining a large library consortium sharing an integrated library system: a descriptive survey. University of Nebraska – Lincoln. [Doctoral dissertation, University of Nebraska]. DigitalCommons@University of Nebraska – Lincoln. https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1054&context=cehsedaddiss
Magnuson, L. (2016). Data visualization: a guide to visual storytelling for libraries. Lanham, Md: Rowman & Littlefield http://vufind.carli.illinois.edu/all/vf-uiu/Redord/16745562
McDowell, K. (2023). Library data storytelling: obstacles and paths forward. Public Library Quarterly. DOI: https://doi.org/10.1080/01616846.2023.2241514
Meyer, H. (2023). Data story telling with scholarly commons. University of Illinois Board of Trustees. https://publish.illinois.edu/commonsknowledge/2023/02/24/data-storytelling-with-scholarly-commons/
MGR Online. (2022). The department of public relations accepts the CCSA's responsibility to take care of the COVID-19 information center page, adjusting its mission to receive surveillance of infectious diseases. https://mgronline.com/onlinesection/detail/ [In Thai].
Office of Academic Resources Chulalongkorn University. (2023). Survey of satisfaction and expectations of stakeholders regarding the Office of Academic Resources Chulalongkorn University 2023. Power BI. https://app.powerbi.com/view?r=eyJrIjoiZjUzNWVjNDQtNjFkNC00N2FhLWExMWYtMzI4ZDdkNzkxYjkzIiwidCI6IjY4MWFlNWUyLTg1ZjUtNDNlOS05NWJiLTI0ZjA2NWQ1MDg2YyIsImMiOjEwfQ%3D%3D [In Thai]
Santosh, S. (2022). A comprehensive guide on data visualization in python. Analytics Vidhya. https://www.analyticsvidhya.com/blog/2021/10/a-comprehensive-guide-on-data-visualization-in-python/
Tanaka, K. JAPAN - The strange country. (n.d.). https://www.kenichi-design.com/JAPAN-The-Strange-Country
Urhibo, O. (2017). E-library use and information behaviour of undergraduate law students in delta state university, Oleh. International Journal of Library Science, 6(3), 43-51.
Vappee. (n.d.). What is data driven storytelling? Why do marketers need to know it?. Thaiware.com. https://tips.thaiware.com/2283.html [In Thai].
Zhang, Y, Reynolds, M., Lugmayr, A., Damjanov, K., & Hassan, G. M. (2022). A visual data story telling framework. Informatics, 9(73), 1-22. DOI: https://doi.org/10.3390/informatics9040073
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 TLA Bulletin (Thai Library Association)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
