พฤติกรรมสารสนเทศของเยาวชนเจเนอเรชั่นแซดในจังหวัดพิษณุโลก

Noi  Khunchangthong

doi:10.64798/tlabulletin.v69i1.283406

Authors

Noi Khunchangthong Faculty of Humanities and Social Sciences, Pibulsongkram Rajabhat University

DOI:

https://doi.org/10.64798/tlabulletin.v69i1.283406

Keywords:

Information behavior, Youth, Generation Z, Information seeking

Abstract

The purposes of this research were 1) to study the information behavior of Gen Z in Phitsanulok Province, 2) to compare their behavior classified by gender, level of their study, Grade point average (GPA), type of their study and school location. The samples were 376 high school students in Phitsanulok by multi-stage sampling. The data were collected by employing 5 rating scale questionnaires and analyzed by using frequency, percentage, mean, standard deviation, t-test, and F-test (One way ANOVA).

The findings were as follows: 1) Gen Z’s information behavior need is to prepare for their further study. They need to access electronic resources in the form of files from the internet. The most important information source is the internet via Google for retrieving and accessing information. They evaluated their retrieval information by considering the update of information for their priority. They can rearrange their retrieved information and paraphrase them before usage and they were satisfied with the information retrieval overall at a high level. 2) Gen Z in Phitsanulok with different genders, levels of study, GPA, types of study and school locations had different information behaviors significantly different at .05. The findings will benefit teachers, library teachers to design the appropriate learning management for Gen Z who are a born digital native and also the various information providers and learning resources benefit to develop and reform information provision to fit the Gen Z behaviors in terms of information in the better current digital environment.

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