The Development of Symbolic Cartoon Models to Reflect Local Identity: An Analysis of Community Lifestyle Information Toward Creative Soft Power

Abstract

This article presents a conceptual approach to developing symbolic cartoon character models that reflect local identity, based on an analysis of knowledge, attitudes, and information drawn from the community’s way of life. It aims to highlight the methods and critical connections between contemporary character design and the construction of symbolic meaning. A case study is presented featuring a local symbolic cartoon character from Muen Wai Subdistrict, Mueang District, Nakhon Ratchasima Province.

The article proposes a character design framework that incorporates local cultural contexts through physical structure, costumes, and culturally meaningful color usage. These elements are creatively translated from cultural information and community values into design features. The resulting body of knowledge serves as a foundation for the creative development of intellectual property, promotional merchandise, cultural tourism materials, educational resources, and initiatives to foster local identity. Furthermore, This approach helps to raise awareness of the significance of local cultural values and contributes to the effective advancement of Thailand’s Soft Power in various dimensions.