The Comparing of Acoustic and Jazz Used in the Book Donation Video Campaign

Abstract

This research aimed to analyze the differences between jazz and acoustic music that is used in the video clip media of the book donation campaign through examining and comparing their effectiveness. In order to properly compare the genres, data analysis is used to discover which type of music would attract and gain most positive feedback from the target samples. The samples used in this research consisted of 100 undergraduate students in faculty of mass communication technology at Rachamangala University of Technology Thanyaburi (RMUTT). The two video clips 1) Donation Books campaign video clip using acoustic 2) Donation Books campaign video clip using jazz, were used as a tools for the samples to watch and answer questionnaires. The instrument used to collect the data was a survey questionnaire. In addition, the statistics used to analyze the data include percentage, standard deviation, and t-test.

The result reveal that the sound of music used in the book donation campaign video clip affect four factors: the video content, the video design, the interpretation of the video and the sound itself. The results show that all four of these factors affect an individual's attention. Therefore both of the music genre used in the donation video campaign were found to affect the samples of this study. However, there are no significant differences between the acoustic and jazz genres at the level of .05.