Strategic Development of Southeast Bangkok College’s Business Incubator

Abstract

The objectives of this research were to study about the involving theories and guidelines to the strategy formulation for success in the operation of creating business incubator unit of the Southeast Bangkok College and to study both inside and outside surrounding of units and to suggest the suitable strategies of the business incubator units administration . These policies were done to proceed all units for the efficient operation according to the university’s objectives through the quality research. The method for investigating and evaluating the surrounding situation were SOAR Analysis and PESTEL Analysis. The result of the research found that the concept of strategy formulation was started from the target formulation of vision, task and mission. The surrounding investigation of both inside and outside such organizational situation in the future. In case of the surrounding of business incubator units of the Southeast Bangkok College. Due to the beginning of the organization foundation, the obstacles were divided into 11 aspects including innovation, production, learning, inside and outside motivation, teamwork environment, human resource development, cost, income, risk management and leadership. From the present fact, the strategy of business incubator units of Southeast Bangkok College. We can divide all strategies into 6 strategies including. (1.) The strategy of the business incubator unit administration. (2.) The strategy of the creating networks and allies. (3.) The strategy of the innovation development (4.) The strategy of financing sources. (5.) The strategy of the capacity building of new entrepreneur and knowledge support.