Modern Technology Administration of the Thai Airways International Public Company Limited according to the Sustainable Administration Concept

Abstract

This study aims to study (1) problems of modern technology management of Thai Airways International Public Company Limited under sustainable management concept, (2) guidelines for the development of modern technology management of Thai Airways International Public Company Limited under sustainable management concept, and (3) strategies for the development of modern technology management of Thai Airways International Public Company Limited under sustainable management concept. This is a mixed methods research. Samples consist of 1,112 of Thai people who used the service provided by Thai Airways International Public Company Limited. The sample size was obtained by using Taro Yamane Formula at the confidential level of 97% or at a tolerance of 0.03. Probability sampling was used in the form of simple random sampling. 892 sets/persons of completed questionnaire were returned which is accounted for 80.22% of the total number of 1,112 samples. Quantitative instrument used in data collection was questionnaires. Qualitative instrument used in data collection was structured in-depth interview. Data were collected during 1 – 31 August 2017. The statistics used in the analysis were percentage, mean, and standard deviation. The results of the research reveal that problems of modern technology management of Thai Airways International Public Company Limited under sustainable management concept is in moderate level ( = 2.06, S.D.= 0.67), guidelines for the development of modern technology management of Thai Airways International Public Company Limited under sustainable management concept is in high level ( = 2.45, S.D.= 0.59) and strategies for the development of modern technology management of Thai Airways International Public Company Limited under sustainable management concept is also in high level ( = 2.49, S.D.= 0.60).