Roles of Corporate Social Responsibility for Sustainability of The Government Savings Bank

Abstract

The research aimed to study in the first objective is to study the roles of corporate social responsibility for sustainability of the Government Savings Bank. The second objective is to find out the operational approach to corporate social Responsibility for sustainability of the Government Savings Bank and quantitative research. The study is based on the survey research using questionnaires to collect the data for 400 samples gathered by probability sampling from the target group, that is, GSB management staff, GSB staff and GSB customers. Research tools included semi-structured interviews, questionnaires, analysis method with distribution-consensus matrices, descriptive statistics, inferential statistics using statistical software programs, Linear Structure Relations program (LISREL), and strategic analysis by TOWS matrix.

The results showed that the roles of corporate social responsibility for sustainability of the Government Savings Bank is the ability to adapt and response to external changes. The research findings emphasize on the key of business management indicators for sustainable management which are leadership, corporate governance and strategy, environmental management, and corporate social responsibility. It was revealed that corporate social responsibility, environmental management, and corporate governance and strategy are the cause variables having direct effects on corporate social responsibility respectively. Corporate social responsibility concerns managing customer relationship in marketing and therefore is very important for the success of corporate sustainability. As a result, the corporations with strength in a good corporate image, capability and readiness of human resources, well established system for environmental management and corporate social responsibility can develop toward the corporate sustainability with the right strategy in place.