Research on The Difference of Advertising Effect of WECHAT Official Accountzs --- Taking The Brand and Non Brand WECHAT Offcial Accountzs as an Example

Authors

  • huan huang หลักสูตรบริหารธุรกิจมหาบัณฑิต สาขาวิชาบริหารธุรกิจ วิทยาลัยบัณฑิตศึกษาจีน สถาบันการจัดการปัญญาภิวัฒน์
  • SHENG LONG HAN Chinese Graduate School, Panyapiwat Institute of Management

Keywords:

WeChat official accountzs, advertising sales effect, brand and non brand WeChat official accountzs

Abstract

Under the background of the new period, WeChat public marketing has become a new model in the market of China, and its actual efficiency and quality are very satisfactory. Many commercial groups have gradually recognized the advertising marketing model of WeChat public accounts, and even the traditional businesses are also gradually promoting their products and their service. But it should be noted that the marketing effect of WeChat public accounts is different. Good mode can bring good results, but poor mode will lead to many problems. Therefore, we must adjust the actual situation. I try to combine the differences between brand and non-brand public number to discuss how to improve the advertising marketing effect of the overall WeChat official accountzs, promote the overall quality improvement, meet the actual demand, and bring theoretical assistance for the overall development.

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References

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Published

2019-06-26

Issue

Vol. 16 No. 1 (2019): UMT Poly Journal

Section

Research Article

License

ประกาศลิขสิทธิ์
    เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารวิชาการมหาวิทยาลัยการจัดการและเทคโนโลยีอีสเทิร์น ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง  ซึ่งกองบรรณาธิการวารสารไม่จำเป็นต้องเห็นด้วยหรือร่วมรับผิดชอบใด ๆ
    บทความ ข้อมูล เนื้อหาหรือรูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารวิชาการมหาวิทยาลัยการจัดการและเทคโนโลยีอีสเทิร์น ถือเป็นลิขสิทธิ์ของวารสารวิชาการมหาวิทยาลัยการจัดการและเทคโนโลยีอีสเทิร์น  หากบุคคลหรือหน่วยงานใดต้องการนำข้อมูลทั้งหมดหรือบางส่วนไปเผยแพร่ต่อหรือเพื่อกระทำการใด ๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจากวารสารวิชาการมหาวิทยาลัยการจัดการและเทคโนโลยีอีสเทิร์นก่อนเท่านั้น