Administration for Promoting the Adoption of Modern Technology in Disseminating Information of the Bangkok Metropolitan Authority

Abstract

The main objectives of this study were (1) to examine problems of administration to promote the adoption of modern technology in disseminating information of the Bangkok Metropolitan Authority, (2) to study guidelines for improving administration to promote the adoption of modern technology in disseminating information of the Bangkok Metropolitan Authority, (3) to study model of guidelines for improving administration to promote the adoption of modern technology in disseminating information of the Bangkok Metropolitan Authority, and (4) to study guidelines for improving the relationship between administration and the promotion of adopting modern technology in disseminating information of the Bangkok Metropolitan Authority. Methodology of this research was mixed methods. The quantitative tool for data collection was questionnaires. Tools used in qualitative research was structured in-depth interviews of nine experts. The sample of this study was 1,112 residents in SuanLuang District, Bangkok Noi District, Wangthonglang District, and Thonburi Districts, which was calculated by using Taro Yamane’s formula. Data collection was operatedby researcher and 3 assistants, each disseminates 1,112 sets of questionnaires 1,010 completed sets of questionnaires were returned to each assistant (n = 1,010), which equaled to 90.83% of 1,112 samples in total. Statistics used in data analysis were percentage, standard deviation, and Pearson's Correlation Coefficient. The findings of this research were that the main guidelines for improving administration under the concept of good governance were responsiveness to people’s happiness, efficiency and worthiness in operation, achievement of government affairs and regular evaluation have a positive correlation with the adoption of modern technology in disseminating information of the Bangkok Metropolitan Authority in terms of professionalism, reliability, networking, and teamwork at the significance level of 0.5