The Effects of institutional image and identity of nursing students through Open House by Parents and high school students

Abstract

The effect of the institutional image and identity of nursing students with U.N.C Open House has the objective to study and compare the perception of corporate image and identity of nursing students before and after the Open House Nursing College. Parents and students are invited to participate in the event. The instrument was a rating scale questionnaire 5 levels and interview form, content validity 0.67-1.00 and reliability using Cronbach's alpha reliability 0.87. Data analysis use descriptive statistics and T-Test Dependent. The result showed that;

The sample consisted of 334 people, mostly female 94.9%, students status were 99.40%, come from Ubon Ratchathani 63.17%, Si Sa Ket Province 20.96% respectively. Most of them get Information perception from the Internet and never join the Open House. Evaluation before joining the project ,the average sample expected from the corporate image all items are in very high level. By the way, nursing colleges are prestigious institutions at the highest average. Evaluation after the project, the institutional image of the organization all items are at the highest level. The impression is in the senior has the highest average. Classrooms, LABs, modern rooms have the lowest average. Comparing the institutional image before and after the open house was no different. Evaluation before joining the project, the student identity all items are in very high level. Evaluation after the project, Identities nursing students all items are at the highest level. Nursing students had good manners. They know that college produces nurses for community has the lowest score. The statistical show no significance different before and after the open house.