The Effectiveness of Tourism Promotion Policy of Muang District, Suphanburi Province

Abstract

This research aims to 1) study the effectiveness of Tourism Promotion Policy in Suphanburi2) study factors affecting the effectiveness of Tourism Promotion Policy in Suphanburi according to personal factors and behavior factors. Using quantitative research methodology, there are 400 sample groups of tourists who have visited the Dragon Descendants Museum in Muang District, Suphanburi Province based on the method of Taro Yamane. The researchers used simple sampling methods to collect data by using questionnaires. Data analysis by frequency distribution, percentage, mean and standard deviation, t-test, and one-way ANOVA.

The results showed that 1) Personal factors such as gender, age, occupation have opinions on effectiveness of tourism promotion policy in a different way at a significant level of 0.05, while the status, average income, domicile are not different in overview. 2) Behavior factors, the results of the data analysis showed most of them had never had experience in traveling. Travelling by private car with a group of 4-5 people and travel expenses do not exceed 1,000 THB. 3) The effectiveness of tourism promotion policy in Suphanburi Province, Suphanburi Province is the environment of the tourist attraction; beautiful, comfortable, suitable for the needs and expectations and satisfaction are in high level.