Video production by using the interpretation of fear for campaigning of stop bullying others with words

Abstract

The objectives of this research were 1) to produce videos to raise awareness of anti-verbal bullying campaign, and 2) to investigate the perception of video recipients about anti-verbal bullying campaign. Samples were 50 higher secondary school students at Mattayomwatnongchok School. They were selected by purposively sampling. The research instruments were videos to raise awareness of anti-verbal bullying campaign and a questionnaire to investigate before and after of the recipients’ perception on videos about anti-verbal bullying campaign. The statistics used to analyze data were percentage, mean, standard deviation, and t-test. The research results revealed that: 1.) The videos of raising awareness on anti-verbal bullying campaign were evaluated by 3 experts. They were qualified with a high level and they could be conducted in the research. 2.) The perception of video recipients about anti-verbal bullying campaign before the experiment was at a moderate level with mean of 3.14 and after was at a high level with mean of 4.34. The perception on raising awareness of anti-verbal bullying campaign after video exposure was higher than before video exposure at a statistically significant level of .05.  3.) The satisfaction of the video recipients about anti-verbal bullying campaign on the content, design, and communication was a high level overall.