Administration for Values Supporting People Services Encouragement of the Bangkok Metropolitan Authority

Abstract

This study aims to study the development of administration to promote values that are conductive to provide services to people in Bangkok Metropolis and factors that play an important role in the successful development of administration to promote values that are conductive to provide services to people in Bangkok Metropolis. Quantitative data collection instrument was a questionnaire asking for opinions from 1,111 people in 4 districts in Bangkok, namely Suan Luang District, Wang Thong Lang District, Lak Si District and Klong Toey District. The complete questionnaire was returned from 1,012 persons, representing 91.09 percent of the total sample. The statistics used in the analysis were mean, standard deviation, and regression coefficient. The results of the research revealed that (1) the development of administration to promote values that are conductive to provide services to people in Bangkok Metropolis is different, and  2) factors that play an important role in the successful development of administration to promote values that are conductive to provide services to people in Bangkok Metropolis are different.