THE RELATIONSHIP BETWEEN SERVICE QUALITY AND THE DECISION TO SELECT WATER PASSENGER TRANPORTATION IN KHOLONG SAEN SAEP CANAL

Abstract

              The objectives of this research study : 1. to study the quality of passenger transport service by the Saen Saeb canal. 2. to compare the level of satisfaction of users. 3. Analyze the relationship of service quality and the decision to choose the passenger boat service. The population is a person who uses the transport services of the canal Saen Saeb pier the researcher collected a complete questionnaire from  371 people and analyze data  by t-test, One-way ANOVA and the relationship was analyzed by pearson's correlation coefficient at the statistical significance level of 0.05 to test the relationship of the variables to be studied.

              The results of the study showed that most of the samples were female age between 21-30 years and graduated with a bachelor's degree, are employees or private companies have monthly income 10,001-20,000 baht, which  was satisfied with the overall quality of passenger transport of the Saen Saeb canal boat at a high level. The relationship between quality, service quality and the decision to use the Saen Saeb canal passenger transport found that it influenced in all 6 areas the ability to travel, time, speed, comfort, safety and service rates.