The development of Information Systems for marketing promotion in the Wai wan Community Enterprise, Cha-am, Phetchaburi

Abstract

The development of information system for marketing promotion in the Wai-wan community enterprise, Cha-am, Phetchaburi, to increase the channeling of Wai-wan products in the market, to collect marketing information, including manage the system through the internet for expanding the product acknowledgment and commerce. Rebuild a new vision for SMCE, build up strength in competition, and boost Wai-wan’s SMCE to have better efficiency. The invention was developed in terms of the type of website application that can ideally work on mobile devices. In which the study had been conducted under System Development Life Cycle: SDLC. The development of ideal online marketing system probability. By in-depth interviews with persons related to Wai-wan’s SMCE, to bring up the ready-to-analyze data and system design. Development tools will include PHP, CSS and SQL .Efficiency test on Black Box Testing by 5 technology experts and 10 normal users. Regarding results, on the side of experts representing the mean of 4.62 and standard deviation of 0.49, the overall efficiency stands on an overwhelmingly positive side. And the evaluation from users showed a mean of 4.47 and a standard deviation of 0.50 which is good the positive side. It can be concluded that the developed information system can be used to promote marketing effectively and meet the requirements.