ศักยภาพชุมชนในการจัดการประสบการณ์การท่องเที่ยวบนฐานมรดกภูมิปัญญาทางวัฒนธรรม ของอำเภอลานสกา จังหวัดนครศรีธรรมราช

Abstract

The purpose of this research is to assess the community's potential in managing tourism experiences based on the cultural heritage of stories and legends of Lansaka District, Nakhon Si Thammarat Province. The study employed a purposive sampling strategy to choose four distinct groups for analysis: the community sector, government sector, academic sector, and commercial sector. Data were collected using a community potential assessment form and small group meetings. Data were analyzed using mean statistics, standard deviation and content analysis.

The finding of the study indicate that the community has the potential to organize tourism experiences based on the overall cultural heritage at a high level.  It has a high potential for engagement and collaboration as well as community organization and management. However, the potential for activities and learning and the potential of space and tourism resources is at a moderate level. As for suggestions regarding community tourism experiences, it is proposed to establish connections between stories, legends with community history, subsequently transforming them into engaging activities that offer unique travel experiences for tourists. This approach can foster the creation of captivating stories and legends, while simultaneously cultivating valuable skills among community members. Furthermore, it can enhance the promotion of other tourist attractions that encompass the cultural history of the local population.