Organizational Core Competencies for Sustainable Competitive Advantage

Abstract

The research aimed to study 1) Identifying Organizational Core Competencies model for Sustainable Competitive Advantage of a Case company. Sampled groups of the study were 12 of organization leader, business unit managers, and section managers. The instrument was a secondary data, in-depth interview and focus groups discussion. Collected data were analyzed by using percentage, and content analysis. 2) Implementing organization strategies for renew core competencies was used for a firm’s sustainable business. Sampled groups of the study were 10 of organization strategic team. The research instruments were focus groups discussion and model evaluation. Collected data were analyzed by using percentage and content analysis..
 The research findings were as follows:  Organizational core competencies of the firm included 3 dimensions: 1) Innovation included Total customer service and Products and Servicesdevelopment.;2) Organizational Reputation included Industry leading company ,Corporate branding and Standards quality products and services production.; and 3) Operation excellence included Organizational culture and Economy of scale. Firm’s sustainable business was achieved by implementing organization strategies for renew core competencies. The strategy is customer segmentation and specific offer for each customer. The market intelligence, a new core competence, has been created for the firm. The implement results are as following 1) Customer satisfaction was increased 95%, Sale volumes increased 10 , and add 20 new customer.