Confirmatory Factor Analysis of Indo-china Market Entrepreneurs Competitive Adjustment, Upper North - Eastern Region after Entering ASEAN Economic Community
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Abstract
This research aimed to 1) study and analyze Indo-china market entrepreneurs’ competitive adjustment, Upper North - Eastern Region after integration into ASEAN economic community 2) assess model fitness to the proposed hypotheses and the empirical data. The Population were 873 Indo-china entrepreneurs in Upper North - Eastern Region which was Nong Khai, Nakhon Phanom and Mukdahan provinces. Sample size was 499 people by Hair, et al. (1998) concept and a multi-stage sampling method was used in the research. The statistics used for the data analysis included means, percentage, standard deviation and Confirmatory Factor Analysis (CFA). The results indicated that the Indo-china market entrepreneurs’ competitive adjustment, Upper North - Eastern Region after integration into ASEAN economic community in overall was at the highest level. The findings of confirmatory factor analysis regarding to highest factor loading were products (0.80), human resource development (0.77), information technology development (0.71), capital management (0.66), market strategy (0.64) and store renovating (0.64). The results of model fitness with empirical data showed that the constructs indicated a good fit with chi-square statistics (χ2 ) of 12.60 (d.f. = 7, p = 0.08).
Article Details
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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