Creative Economy Strategies Affecting Business Organization Success: A Case Study of Industrial Entrepreneurs in Nakhon Pathom Province
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Abstract
The objectives of this research is to examine the creative economy strategies, which are used in business organizations: Product Differentiation, Business Alliance, Eco-friendly Production, Innovation, Human Resources, and Marketing that significantly affect to the success of industrial enterprises in Nakhon Pathom. The success of industrial enterprises refers to revenue, profit, stability customer satisfaction toward company’s product, and the number of customer in current year. The study was conducted by using the questionnaire as a tool to collect data from the 400 top management or entrepreneurs in industrial business. The statistics used to test the hypothesis in the research were descriptive statistic and multiple linear regression. Consequently, creative economy in each aspect significantly affects business success: Marketing (bCS6 = 0.521), followed by product differentiation (bCS1 = 0.437) and innovation (bCS4 = 0.389) at 0.01 significant level, 67.5 variance.
Article Details
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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