Value Creation in Pineapple Industry

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Published: Feb 13, 2019
Keywords:
value creation pineapple industry intangible assets thai context

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Laddawan Lekmat
Lalita Hongratanawong

Abstract

This study aims to find the factors that enhance the value creation of pineapple industrial in Thailand. Those factors will be used as a tool to assess their ability to create value in order to achieve sustainable competitive advantage. The results showed that there were eight key factors that encouraged value creation for the pineapple manufacturing industry which is consistent with the past research. Findings also indicated two additional factors, including the “organizational culture creation” and “stakeholders’ performance,” that should be added to those eight key success factors in order to increase the value creation of pineapple industrial in Thailand for the
entire system. The findings of this study contribute to both theory and the policy and practice in Thailand’s context.

Article Details

How to Cite
Lekmat, L., & Hongratanawong, L. (2019). Value Creation in Pineapple Industry. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 37(1), 79–90. Retrieved from https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/175224
Issue
Vol. 37 No. 1 (2017): January - March 2017
Section
Research Articles

ลิขสิทธิ์ของบทความ

ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน

 

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