Supply Chain Management of Vegetable No.8 to Elevate the Potential of Smart Farmer Group in Phanom Sarakham District, Chachoengsao Province

Abstract

This research aimed to investigate the context of vegetable No. 8 and problems in supply chain management for the smart farmer in Phanom Sarakham district, Chachoengsao province. The relationships in supply chain management process of vegetable No. 8 were evaluated by the SCOR Model. Supply chain management model of vegetable No. 8. was presented to elevate the potential of smart farmer group using Participatory Action Research. The main data providers consisted of the government officials from agricultural sectors, farmers and vegetable No. 8 consumers, a total of 60 people. The result of the research indicated that the most important problem issues from the supply chain management process were production, planning, procurement and transportation and delivery of goods to customers, respectively. No problem found in product return procedure. To develop the effective supply chain management process, learning center should be established to support and provide the information of organic farming standards, GAP standard and vegetable No. 8 standard for the smart farmer group. Promotion strategies should be applied to communicate to the consumers about the product quality and distribution channels. Production planning and scheduling for seasonal demand should be conducted to maintain market mechanisms and business opportunities. Network creation of cooperation partners throughout the supply chain, from upstream to midstream and downstream, should be effective to elevate the potential of smart farmer group.