The Roles of Media Exposure, Awareness, and Attitude on Anti-Corruption Network Participation in Bangkok Metropolitan
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Abstract
This research aims to examine the relationship among media exposure, awareness, and attitude related to anti-corruption initiatives and to predict how the awareness and attitude influence the participation in an anti-corruption network, the Anti-Corruption Organization of Thailand (ACT). Questionnaires were administered to 400 respondents who are participate in the ACT. Obtained data were analyzed using Multivariate Analysis of Variance (MANOVA), Pearson Correlation Coefficient, and Multiple Regression. The results are as follows: 1) Participants with differences in age, occupation, affiliated organizations, and income have significant differences in awareness and attitude toward anti-corruption initiatives. 2) Media exposure to television commercials about anti-corruption in general and TV spot “Never Let the Corrupt Take a Stand in Society” are positively correlated with awareness on anti-corruption initiatives. 3) Media exposure to television commercials about anti-corruption in general are significantly positively correlated with attitude toward anti-corruption initiatives, and exposure to TV spot “Never Let the Corrupt Take a Stand in Society” are significantly positively correlated with attitude toward anti-corruption initiatives in disclosure and cultivation. 4) Awareness of anti-corruption initiatives are positively correlated withattitude toward anti-corruption initiatives. 5) Awareness of and attitude toward anti-corruption may significantly predict the participation in anti-corruption network of ACT at the levels of information reception and dissemination, planning cooperation, and partnership.
Article Details
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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