Guidelines for Developing Community Products for a Sustainable and Creative Economy: A Case Study of Ban Mae Pu-ka, Sankamphang, Chiang Mai

Abstract

This research aims to study guidelines for the development of community products for a sustainable and creative economy of Ban Mae Pu-Ka, Sankamphang, Chiang Mai. The population and  samples were 30 members of Lanna rice cracker makers of Ban Mae Pu-Ka, Sankamphang, Chiang Mai.  Research instruments were questionnaires and in-depth interviews with a group of opinion leaders.  The results showed that the source of raw material and sales were within the community and that  labor was provided by the members. Members priced their own product and used self-supporting  investment fund. The results showed that the overall self-sufficient economy in this community was  at a high level ( = 2.92). When examining each aspect, it was found that management ( = 3.18),  marketing ( = 2.89), and production ( = 3.31) were also at a high level. On the other hand, the  finance and accounting were at a low level ( = 2.32), but creative economy was at quite a high  level ( = 3.38). For the development of community products for a sustainable and creative economy,  it is important to focus on the followings : 1) Create a transparent management, 2) Raise expertise from within the organization, 3) Find raw materials recources nearby the production source, 4) Create a quality product, 5) Learn how to do the accounting, 6) Participate in the social activities, 7) Seek for opportunities to expand the  marketing to increase the revenue, and 8) Develop and find the suitable product development and find the identity of the community.