Role of Social TV in the Social Network

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Published: Jun 17, 2019
Keywords:
Social TV Social Network

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Somkiet Luengsakchai

Abstract

The role of television in society has evolved along with the development of communication technologies, which persuade and motivate the audience to interact with TV shows and social groups. Today there are new media alternatives that enable people to use social media technologies while simultaneously watching TV shows. The results change the role of TV in society to the role of social TV in the social network. Social TV creates a new media landscape for online consumers. This situation is interesting to the TV industry. TV production firms and advertising businesses collaborate to create TV shows. Social TV encourages the audience to watch TV while simultaneously  useing social media tools (Twitter, Facebook, LINE, WhatsApp) as a second screen or backchannel. If  the active audience participate and interact with TV shows, the active audience will become fans or loyal followers.

Article Details

How to Cite
Luengsakchai, S. (2019). Role of Social TV in the Social Network. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 35(2), 223–236. Retrieved from https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/195288
Issue
Vol. 35 No. 2 (2015): April - June 2015
Section
Academic Article

ลิขสิทธิ์ของบทความ

ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน

 

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