Sustainable Success of Homestay from the Perspectives of Homestay Community Leaders in Four Regions of Thailand

Abstract

This paper aimed to investigate sustainable approaches of a successful homestay business from community leaders’ perspectives in four regions of Thailand. For this purpose, in-depth interviews were conducted with four selected leaders of four homestays from that four regions. They were 1) Bahn Ta Khun Thong Homestay, Chiang Rai Province; 2) Sai Noi Homestay, Ayutthaya Province; 3) Kao Yao Noi Homestay, Phang Nga Province; and 4) Bann Prasard Homestay, Nakhorn Ratchasima Province. The findings indicated that there were seven sustainable approaches of the successful homestay business in Thailand: 1) community participation and community unity, 2) efficient management of the community, 3) capable community leaders, 4) quality standards of the accommodation 5) local identity products and service, 6) external support organizations, and 7) marketing and public relations.