The Relationship between Corporate Social Responsibility, Corporate Reputation and Competitive Advantage Factors of Small and Medium Enterprises
Article Sidebar
Main Article Content
Abstract
This research aimed to study the relationship between corporate social responsibility,
corporate reputation and competitive advantages factors of small and medium enterprises.
Questionnaires were used to collect data from 293 small and medium-sized enterprises in the
upper northern region. Data was analyzed using the AMOS program. The study applied statistical
methods, including percentage, mean, standard deviation, and structural equation model analysis.
From the analysis of the structural equation model, the outputs indicated that the model aligned
with empirical data generation (Correlated Chi-Square = 1.467, CFI Index = 0.975, TLI = 0.968,
RMSEA = 0.048, SRMR = 0.042). The research results found that 1) Corporate social responsibility
which consists of economic, social, environmental and ethical responsibilities have a positive
influence on the competitive advantage of small and medium enterprises. 2) Corporate social
responsibility has a positive influence on corporate reputation. 3) Corporate reputation influences
competitive advantages and 4) Corporate social responsibility influences corporate reputation and
leads to competitive advantage for small and medium enterprises. As a result, this research will
help entrepreneurs of small and medium-sized enterprises to be more aware of corporate social
responsibility in all four areas and as an important factor in building corporate reputation and
creating competitive advantages for their business organization.
Article Details
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
References
สำนักงานส่งเสริมวิสาหกิจขนาดกลางและขนาดย่อม. (2563).ข้อมูลจำนวนผู้ประกอบการ.สืบค้นเมื่อ2กันยายน 2563, จาก https://sme.go.th/th/page.php?modulekey=348
Agarwal, J., Osiyevskyy, O., & Feldman, P. M. (2015). Corporate reputation measurement: Alternative factor structures, nomological validity, and organizational outcomes. Journal Business Ethics, 130, 485-506.
Ali, I. (2011). Influence of corporate social responsibility on development of corporate reputation and customer purchase intentions. Romanian Review of Social Sciences, 1,19-27.
Aula, P. (2010). Social media, reputation risk and ambient publicity management. Strategy & Leadership, 38(6), 43-49. doi.org/10.1108/10878571011088069
Battaglia, M., Testa, F., Bianchi, L., Iraldo, F., & Frey, M. (2014). Corporate social responsibility and competitiveness within SMEs of the fashion industry: Evidence from Italy and France. Sustainability, 6(2), 872-893.
Castelo B., M., & Rodrigues, L. L. (2006). Corporate social responsibility and resource-based perspectives. Journal of Business Ethics, 69(2), 111-132.
Choi, S.B., Feng, Y., Liu, J., & Zhu, Q. (2019). Motivating corporate social responsibility practices under customer pressure among small-and medium-sized suppliers in China: The role of dynamic capabilities. Corporate Social Responsibility and Environmental Management, 26(1), 213-226.
Cierna, H., & Sujova, E. (2015, October). Parallels between corporate social responsibility and the EFQM excellence model. MM Science Journal, 670-676. doi:10.17973/MMSJ.2015_10_201533
Colovic, A., Henneron, S., Huettinger, M., & Kazlauskaite, R. (2019). Corporate social responsibility and SMEs: Evidence from a transition and a developed economy, European Business Review, 31(5), 785-810.
Dahlsrud, A. (2008). How corporate social responsibility is defined: An Analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1-13. doi:10.1002/csr.132
El-Garaihy, W. H., Mobarak, A. M., & Albahussain, S. A. (2014). Measuring the impact of corporate social responsibility practices on competitive advantage: A mediation role of reputation and customer satisfaction. International Journal of Business and Management, 9(5),109-124.
Elbeltagi, I., Hamad, H., Moizer, J., & Abou-Shouk, M. A. (2016). Levels of business to business e-commerce adoption and competitive advantage in small and medium sized enterprises: A comparison study between Egypt and the United States. Journal of Global Information Technology Management, 19(1), 6-25.
Esen, E. (2013). The influence of corporate social responsibility (CSR) activities on building corporate reputation. Advances in Sustainability and Environmental Justice, 11,133-150. doi:10.1108/S2051-5030(2013)0000011010
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Gaurangkumar, B. (2015). Cost benefit analysis of corporate social responsibility (CSR). Journal of Advances in Management, 8(5), 7-12.
Gazzola, P. (2014). Corporate social responsibility and companies’ reputation. Network Intelligence Studies, 2(1/3), 74-84.
Guillerme, J. (2012). CSR and reputation: What has changed with the recession? Retrieved September 2, 2020, from https://www.reputation-inc.com/our-thinking/csr-and-reputationwhat-has-changed-with-the-recession
Gupta, S. (2002). Strategic dimensions of corporate social responsibility as sources of competitive advantage via differentiation (Unpublished doctoral dissertation). Temple University,Philadelphia, PA.
Hair, J., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate analysis (7th ed.). Upper Saddle River, NJ: Pearson Education International.
Hana, U. (2013). Competitive advantage achievement through innovation and knowledge. Journal of Competitiveness, 5(1), 82-96.
Husted, B. W., & Allen, D. B. (2001). Toward a model of corporate social strategy formulation. Paper presented at the Social Issues in Management Division, Academy of Management Conference.
Jamali, D., Zanhour, M., & Keshishian, T. (2015). Peculiar strengths and relational attributes of SMEs in the context of CSR. Journal of Business Ethics, 87(3), 355-377.
Janney, J. J., & Gove, S. (2011). Reputation and CSR aberrations, trends & hypocris; Reactions to firm choices, in the stock option: backdating scandal. Journal of Management Studies, 48(7), 1562-1585.
Jenkins, H. (2004). A critique of conventional CSR theory: An SME perspective. Journal of General Management, 29(4), 37-57.
Kaveh, D., Bamipour, E.M., & Far, M.S. (2015). The relationship between knowledge management and competitive ddvantage: A case study in small and medium-sized companies in the packaging industry of Khorasan Razavi. European Online Journal of Natural and Social Sciences, 4(1), 650-659.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607-610.
Madueno, J. H., Jorge, L. M., Conesa, M. I., & Martinez, D. M. (2016). The relationship between corporate social responsibility and competitive performance in Spanish SMEs: Empirical evidence from stakeholders’ perspective. Business Research Quarterly, 19(1), 55-72. doi.org/10.1016/j.brq.2015.06.002
Rua, O., França, A., & Ortiz, R. F. (2018). Key drivers of SMEs export performance: the mediating effect of competitive advantage. Journal of Knowledge Management, 22(2), 257-279.
Sontaite-Petkeviciene, M. (2014). Crisis management to avoid damage for corporate reputation: The case of retail chain crisis in the Baltic countries. Procedia - Social and Behavioral Sciences, 156, 452-457. doi.org/10.1016/j.sbspro.2014.11.220
Tseng, S., & Lee, P. (2014). The effect of knowledge management capability and dynamic capability on organizational performance. Journal of Enterprise Information Management, 27(2), 158-179. doi:10.1108/JEIM-05-2012-0025