Main Article Content
This research aimed to study the relationship between corporate social responsibility,
corporate reputation and competitive advantages factors of small and medium enterprises.
Questionnaires were used to collect data from 293 small and medium-sized enterprises in the
upper northern region. Data was analyzed using the AMOS program. The study applied statistical
methods, including percentage, mean, standard deviation, and structural equation model analysis.
From the analysis of the structural equation model, the outputs indicated that the model aligned
with empirical data generation (Correlated Chi-Square = 1.467, CFI Index = 0.975, TLI = 0.968,
RMSEA = 0.048, SRMR = 0.042). The research results found that 1) Corporate social responsibility
which consists of economic, social, environmental and ethical responsibilities have a positive
influence on the competitive advantage of small and medium enterprises. 2) Corporate social
responsibility has a positive influence on corporate reputation. 3) Corporate reputation influences
competitive advantages and 4) Corporate social responsibility influences corporate reputation and
leads to competitive advantage for small and medium enterprises. As a result, this research will
help entrepreneurs of small and medium-sized enterprises to be more aware of corporate social
responsibility in all four areas and as an important factor in building corporate reputation and
creating competitive advantages for their business organization.
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
สำนักงานส่งเสริมวิสาหกิจขนาดกลางและขนาดย่อม. (2563).ข้อมูลจำนวนผู้ประกอบการ.สืบค้นเมื่อ2กันยายน 2563, จาก https://sme.go.th/th/page.php?modulekey=348
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