The Relationship between Corporate Social Responsibility, Corporate Reputation and Competitive Advantage Factors of Small and Medium Enterprises

Main Article Content

Pakorn Udomthanasansakul

Abstract

This research aimed to study the relationship between corporate social responsibility,
corporate reputation and competitive advantages factors of small and medium enterprises.
Questionnaires were used to collect data from 293 small and medium-sized enterprises in the
upper northern region. Data was analyzed using the AMOS program. The study applied statistical
methods, including percentage, mean, standard deviation, and structural equation model analysis.
From the analysis of the structural equation model, the outputs indicated that the model aligned
with empirical data generation (Correlated Chi-Square = 1.467, CFI Index = 0.975, TLI = 0.968,
RMSEA = 0.048, SRMR = 0.042). The research results found that 1) Corporate social responsibility
which consists of economic, social, environmental and ethical responsibilities have a positive
influence on the competitive advantage of small and medium enterprises. 2) Corporate social
responsibility has a positive influence on corporate reputation. 3) Corporate reputation influences
competitive advantages and 4) Corporate social responsibility influences corporate reputation and
leads to competitive advantage for small and medium enterprises. As a result, this research will
help entrepreneurs of small and medium-sized enterprises to be more aware of corporate social
responsibility in all four areas and as an important factor in building corporate reputation and
creating competitive advantages for their business organization.

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How to Cite
Udomthanasansakul, P. (2021). The Relationship between Corporate Social Responsibility, Corporate Reputation and Competitive Advantage Factors of Small and Medium Enterprises. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 41(4), 44–60. Retrieved from https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/247550
Section
Research Articles

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