The Insights of Panic Buying in the Midst of COVID-19 Pandemic: A Systematic Literature Review
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Abstract
Since the COVID-19 pandemic has attacked the people around the globe, medical and non-medical measures have been applied by the governments. Consequently, a great number of
the people have rushed into the supermarkets for panic buying and stockpiling. It is interesting
to examine and understand why the people have to stock products, especially food and sanitary
products. Therefore, this study targeted exploring the antecedents of such psychological purchasing
behaviour by employing the systematic literature review approach. The literature available on EBSCO Discovery Service (EDS) of Bangkok University online database were gathered and scrutinised. Such literature was released between January 2020 and March 2021. For systematic data
collection, the keywords searched and included were ‘panic buying’, ‘COVID-19’, and ‘insights’.
Together with these, the literature must be the research articles, reviewed by peers, and also
exhibited in the full-text format. In total, 17 research articles met the requirements. The findings revealed that there were 1) psychological factors, 2) social factors, 3) social media, 4) government measures, 5) demographics, 6) personality traits, 7) attitudes, and 8) others encouraging and discouraging panic buying. This study contributes to the governments and local authorities and the marketing communicators for properly crafting policies and measures and contents and messages that can reach the target audiences, respectively. Also, this study provides some critical discussion.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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