creating Competency Development Courses for Small-Sized Tourism Personnel and Entrepreneurs through Value-Based Participation Training by Using Sustainable Sufficiency Economy: Case Study of Eastern Province Group Chonburi, Rayong, Chanthaburi, Trat
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Abstract
The purpose of this research was to 1) study primary data for the creation of competency
development courses for small-sized tourism personnel and entrepreneurs and 2) develop valuebased participation training through training of community personnel and entrepreneurs by using the Sustainable Sufficiency Economy principle. The study found that 1) small-sized tourism personnel and entrepreneurs require workshop training in new business possibilities, development of new products from local raw materials, creation of business plans for government budget requests, online sales, and production of videos to sell products to operate tourism businesses in the community and sell tourism products; 2) workshop training courses were developed based on training needs according to the order of importance of the training needs of tourism personnel and entrepreneurs, participation in decision-making, involvement in building cooperation between small-sized tourism business entrepreneurs and related personnel, stakeholders, community members interested in becoming entrepreneurs, lecturers and researchers with the purpose of creating and designing course content that match with the capabilities of communities according to the Sustainable Sufficiency Economy principle. Accordingly, the operational training courses consisted of (1) a business feasibility
study course according to the procedures for operating small-sized tourism businesses; (2) a
business plan creation course for pioneering small-sized tourism businesses in communities and
tourism products; and (3) a course in the creation of marketing innovations and digital marketing
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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