Creating Memorability by Experiencescape Managing for Hotel Businesses
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Abstract
This article aims to present the concept of experiencescape, which is an important concept for hotel businesses nowadays. Focusing on managing and delivering a valuable experience to respond to guests who are or were seeking a memorable experience. The purpose is to review the literature and present the concepts and dimensions of experiencescape. To present the concept of creating memories by managing the experiencescape for the hotel business in the experiential economy era
as well. It can be concluded that the experiencescape concept is a concept whose scope covers a broader social dimension than the previous concept. The dimensions of the experiencescape consist of 1) the physical dimension and 2) the social dimension. These dimensions influence the good memories created for hotel guests. Hence, hotel businesses can manage these experiencescapes to utilize the concept of creating memories by managing the experiencescape for the hotels.
To create a valuable experience for guests that will lead to memory and a competitive advantage for the hotel business in the long run.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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