Studying the effectiveness of advertising on the Facebook platform: a case study of DNA Garage shop
Main Article Content
Abstract
This research aims to study and test advertising on the Facebook platform. Case study of the DNA Garage store in creating awareness among consumers and make the brand have an identity and be known on online channels. To study the effectiveness of advertising in the form of consumer participation on Facebook and to study the number of cars used by customers comparing before and after advertising on the Facebook platform. Collected experimental data using advertising media through the Facebook platform for a period of 30 days by examining the effectiveness of advertising in creating brand awareness and creating participation including the number of cars that come to use the service. By dividing advertising into 4 campaigns consisting of Photo Album, Video Reels and Image Ads, the experimental results were analyzed The research results found that creating one advertising campaign in the form of images to introduce the store's products and services can increase reach. The number of impressions Brands should advertise in the form of Video Reels because they can create more engagement and reach than other forms of advertising. When all four campaigns are created, the number of followers and likes on the page can be increased. And there is an increasing number of cars coming to use the service at DNA Garage.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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