Thailand’s Capacity to Host Global Music Mega Events: A Comparative Policy Analysis of Taylor Swift’s The Eras Tour in the Republic of Singapore
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Abstract
This study examines Thailand’s capacity to host international music mega events through a comparative policy analysis with Singapore, using Taylor Swift’s The Eras Tour as a case study. A qualitative approach was employed, including in-depth interviews and focus group discussions with 25 key stakeholders. The findings indicate that Thailand’s main limitation lies not in market demand, but in fragmented governance, which leads to discontinuities in operational processes and reduces the overall participant experience. In contrast, Singapore’s integrated governance enables more efficient and coordinated event management. The study proposes practical policy recommendations to enhance Thailand’s capability in managing music mega events and to strengthen its competitiveness as a global tourism destination.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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