Development of Infographic Media to Promote Tourism in the Three Southern Border Provinces
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Abstract
This research aims to: (1) collect knowledge for promoting tourism, (2) develop infographic media for tourism promotion, and (3) evaluate tourist satisfaction with the infographic media in the three southern border provinces: Pattani, Yala, and Narathiwat. The study employs a mixed-methods approach divided into two phases: (1) Qualitative Research, which involves gathering information from key informants and developing it into an infographic format, and (2) Quantitative Research, which focuses on evaluating the quality and effectiveness of the infographics in promoting tourism in the three southern border provinces. The sample group consisted of 400 tourists, and the research instruments included a semi-structured interview, a quality and appropriateness evaluation form, and a satisfaction evaluation form. The results show that the tourism knowledge gathered for the three provinces included information on local food, community products, and tourist attractions. The developed infographics featured concise content, pastel colors, informal typography, prominent symbols, and bold, large letters to highlight key points. The evaluation by five experts indicated high quality and appropriateness, with a mean score of 4.85 and a standard deviation of 4.22. Tourist satisfaction with the infographics also reached a high level, with a mean score of 4.60 and a standard deviation of 0.63.
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ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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