The Relationship between Organizational Communication of School Administrators and the Effectiveness of General Administration in Educational Institutions under the Surin Primary Educational Service Area Office 2

Abstract

General administration of school administrators has determined the management of education and equal opportunities to receive education that is widespread and of quality, without charging any fees, in order to prepare physically, mentally, intellectually, emotionally, socially, communicationally and learning ally for the underprivileged. Educational assistance must be provided from the perspective of personnel in the school. General administration of school administrators under the Surin Primary Educational Service Area Office, Area 2, this time has the following objectives: 1) to study the level of organizational communication of school administrators, 2) to study the level of general administration effectiveness in educational institutions, and 3) to study the relationship between organizational communication of school administrators and general administration effectiveness in educational institutions. The sample consisted of 320 school administrators and teachers in educational institutions under the Office of the Primary Educational Service Area 2, Surin. The stratified sampling method was used as the research instrument, a 5-level rating scale questionnaire with a reliability of 0.989 for the entire questionnaire. The statistics used were frequency, percentage, mean, standard deviation, and Pearson’s product moment correlation coefficient. The results of the study found that 1) Organizational communication of school administrators under the Office of the Primary Educational Service Area 2, Surin, in all 4 aspects, was at a high level. When considering each aspect, non-verbal communication was the highest, followed by understanding the receiver, clarity, and credibility, respectively. 2) General administration effectiveness in educational institutions under the Office of the Primary Educational Service Area Surin Primary Educational Service Area Office 2, all 6 aspects were at a high level overall. When considering each aspect, it was found that the aspect of building, location and environment was at the highest level, followed by administrative work, educational technology, public relations, information network and student affairs, respectively. 3) The relationship between organizational communication of school administrators and general administrative effectiveness in educational institutions under the Surin Primary Educational Service Area Office 2 found that overall there was a significant relationship at a statistical level of 0.01.