FACTORS AFFECTING THE CYBER SECURITY IN E-COMMERCE BUSINESS FOR SMALL AND MEDIUM-SIZED ENTERPRISES IN THAILAND

Abstract

This study aims 1. to study the principles cybersecurity of E-Commerce businessesfor small and medium-sized enterprises (SMEs) in Thailand2. to study the differences in general business factors and the security of e-commerce businessesfor SMEs in Thailand and 3. to study the success factors in business operations that affect the cybersecurity of electronic commerce businessesfor SMEs in Thailand. The sample groups are SMEs for E-commerce businesses, 852 data collected were randomly selected. The instrument of research was a questionnaire. The content validity was 0.93 and the reliability was 0.972. Data were analyzed by percentage, mean, standard deviation, one-way ANOVA, and the stepwise multiple regression.

The research presented that most e-commerce SMEs are engaged in the retail and wholesale business, the duration of the business is 4-9 years, the number of employees in the organization is 6-10 people, and a market level where the service business operates is in the country. There are less than 50% of employees with knowledge of information technology, and employees who have reported when attacked to the company are aware but very few. A contingency plan is being developed in response to cyberattack incidents, and employees are unaware that their company has a strict information security policy. The survey results from the sample group found that operational success factors affect the cybersecurity of e-commerce businesses. Overall, it's at a high level. The level of opinions on cybersecurity of e-commerce businesses Overall, it's at a high level with the information security most valuable followed by user safety.

The results of a study on the differences in general business characteristics and the security of e-commerce businesses for SMEs in Thailand found that the difference in the business model makes the differences in confidentiality, authorization, and non-Repudiation; the difference in operation periods makes the difference in confidentiality; the difference in the number of employees makes the differences in confidentiality, authorization, authentication, and non-Repudiation; and the differences in market level make the differences in confidentiality, availability, and authentication. The results of the study of factors of success in business operations affecting cybersecurity of e-commerce business for SMEs in Thailand found that the success factor in business operations has a linear relationship and can predict the security of e-commerce business for SMEs in Thailand.