THE STUDY EFFECT BY USING A CURRICULUM TO DEVELOP MEDIA LITERACY LEARNING SKILLS OF PHRANAKHON RAJABHAT UNIVERSITY STUDENTS

Abstract

This research article aims to study the effect of using a curriculum to develop Communication Arts students' media literacy at the Faculty of Management Sciences, Phranakhon Rajabhat University, and student satisfaction. This research is a pretest-posttest experimental design, employing 66 students from the Communication Arts Department of the Faculty of Management Sciences, Phranakhon Rajabhat University, to participate in the curriculum to develop media literacy skills in 6 modules, using a volunteer sampling method. The research tools were the knowledge assessment form and the satisfaction assessment form.

The results showed that when using the content from the curriculum to teach, the sample group scored after training with the curriculum to develop people's learning skills about broadcasting and television business. For knowingly taking advantage statistically significantly higher than before the study at .05. And also showed module 3, "Knowing the Media," received the most attention and participation from students, and module 6, "Media participation," effectively encouraged students to engage and think critically. The research results also showed student satisfaction with this curriculum is at the highest level.